If the classic “dun-dun” sound effect is etched into your soul, you’ll want to know about the “Law & Order” pop-up restaurant coming to Rockefeller Center from October 3-5, 2025—”The Dun Dun Diner.” This is immersive experience lets fans eat like they’re part of the show. NBCUniversal and live events company Superfly are teaming up to launch the Dun Dun Diner for one weekend only to celebrate the iconic TV franchise as it kicks off its 35th year.
The diner promises themed menu items inspired by the long-running series with food provided by New York’s iconic Milk Bar. According to the press release, offerings will include “diner favorite dishes.” In addition, “The Dun Dun Diner” will also feature “Law & Order” memorabilia and offer limited-edition merchandise by Dinner Service NY.
How to Get a Spot at “The Dun Dun Diner”
Reservations will be accepted on a first-come, first served basis beginning September 19th, 2025 at 12:00 p.m. ET. To secure a spot, head to the special reservation page: exploretock.com/dundundiner. Space is limited and timed entry slots will be available across the three-day run. NBC says walk-ins may be accepted if space allows, but booking ahead is strongly encouraged to guarantee a seat.
What to Expect at “The Dun Dun Diner”
While full menu details haven’t been released yet, NBCUniversal says guests will be able to order classic diner fare and grab some limited edition merch. The experience is designed to mimic “the quintessential NYC hangout for hard-working detectives,” according to the news release. The pop-up will run like a functioning diner for its three-day stretch, giving fans a short but immersive way to celebrate one of TV’s longest-running franchises.
Why Is ‘Law & Order’ Creating Such a Big Event?
For more than three decades, “Law & Order” has been one of the most recognizable shows in television history, with its signature sound effect becoming as famous as its cast. “The Dun Dun Diner” is part of NBCUniversal’s broader push to create live experiences tied to its biggest franchises, following the success of other event-based activations like BravoCon.
If you want a seat at “The Dun Dun Diner,” mark your calendar now and book quickly. The pop-up is only open for three days in October, and with a fan base this devoted, reservations are expected to go fast.
