On Wednesday, Aug. 13 McDonald’s announced a major ordering change for customers in order to speed up the process. McDonald’s and DoorDash expanded their partnership with a “new online ordering experience” available in the United States.
McDonald’s, DoorDash Announce Major Change
Customers can now order McDonald’s to be delivered via mobile web or desktop — no app downloads, logins, or accounts required. Orders are then fulfilled by DoorDash drivers.
“We’re making it easy for customers to order McDonald’s wherever they are,” Shanna Prevé, VP of Enterprise Sales & Business Development at DoorDash said in a statement. “This global partnership is powered by innovation – driving sales, simplifying operations, and elevating the customer experience.”
A partnership between McDonald’s and DoorDash already existed, but the new system allows people to order food without having to download an app or log in to an account.
How Does It Work?
The new DoorDash-powered site is accessible from McDonalds.com, which makes delivery fewer clicks away.
“With millions of customers visiting McDonalds.com each month, this channel extends our reach, offering a seamless and convenient way to have their McDonald’s favorites delivered. It reflects our continued commitment to meeting customer demands and strengthening accessibility across all touchpoints,” Tim Snyder, Head of Delivery, McDonald’s USA said in a statement.
Not long after the announcement was made, McDonald’s unveiled its “digital transformation.”
“In the U.S., customers who join our MyMcDonald’s loyalty program more than double their visits in the first year after joining the program. And in Q2, we surpassed 185 million 90-day active loyalty users across 60 markets, which is well on our way to our goal of 250 million by 2027,” it said in a statement.
“…We are also deploying Ready on Arrival starting with our top markets. Ready on Arrival can reduce customer wait times by more than 50% thanks to geofencing technology that alerts the crew to begin preparing the customer’s order as they are approaching the restaurant. For a Brand that measures progress in tenths of seconds, this is proving to be transformative.”
Related: Southwest Airlines Announces Change on All Flights Starting August 13
