Filet-O-Fish fans, your time has finally come!
That’s because McDonald’s in the UK is introducing a brand new twist on the iconic burger, for the first time since it launched here.
After 50 years of it being a Maccies staple, you’ll finally be able to order an even bigger version of your favourite menu item, as the fast food chain is releasing a Double Filet-O-Fish.
The new product, which will cost £5.29 individually, or £7.39 as part of an Everyday Value Meal, features two Pollock fish patties in crispy breadcrumbs, melted cheese and tartare sauce in a steamed bun.
For those keen to get their hands on it, the Double Filet-O-Fish will be launching nationwide from July 1, and joins other new items like the Big Arch in the line-up.
However, this won’t be a one-off or limited-edition item, it’ll be a permanent edition to the menu.
To celebrate the launch, you’ll be able to get your hands on the new item for just £2 all day on July 1, when you order via the McDonald’s App – which is less than half price.
And that’s not all, a vintage character is coming out of retirement to celebrate the new burger. Phil A. O’Fish has returned to settle the debate of how to pronounce the product name correctly.
So if you’ve ever wondered if it’s Fil-LAY or Fil-LET, there’s now an official answer…
And we’re sorry to say that if you’ve been saying Fil-LET, you’ve been getting it wrong, as it’s actually Fil-LAY.
But at least now you know, so when you go to order one soon, you won’t butcher the name.
Do you know why the Filet-O-Fish was created?
According to McDonald’s the iconic fish sandwich dates back to 1962 in the USA, when Lou Groen, a Maccies Franchisee from Cincinnati noticed a decrease in sales on Fridays.
This was because the restaurant was located in a predominantly Roman Catholic neighbourhood and catholics abstain from eating meat on Fridays.
As such, Lou convinced McDonald’s to test a breaded whitefish sandwich. The fast food chain initially wasn’t keen on the idea, as fish required a more complicated cooking process.
McDonald’s wanted to instead launch a Hula Burger – a slice of grilled pineapple and cheese on a bun – and founder Ray Krok agreed they’d launch the Hula Burger and Filet-O-Fish on a Friday and whichever sold better would be added to the menu.
The final score? Hula Burger: 6, Filet-O-Fish: 350.
And the rest, as they say, is history.
Filet-O-Fish fans have been sharing the excitement for the product on Instagram, but also in a revived Facebook group from 2012 that has gone viral.
The Filet-O-Fish Facebook Society has been flooded with 3,000 new members and anecdotes, with people hailing the burger the ‘best sandwich going’, some proclaiming that ‘one is never enough’, they ‘live for them’ and ‘adore them’.
In response to the news about the Double Filet-O-Fish, Amy Louise Bryan said: ‘I FEEL SEEN! Breaming with excitement!’
While Rebecca Lo commenteD: ‘Ahhhh!! I’m soo happy!!!! Best news ever!! Going to order two Filet-O-Fish now and turn it into a Big Fish Mac, to celebrate! The 1st of July is too far away.’
And Rebecca Man wrote: ‘Beyond excited for this. Finally!!!!’
However, some have already started begging McDonald’s to release a triple version of the fish sandwich. Whether they’ll get their wish remains to be seen…
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