Johnnie Walker Blue Label has long existed in the rare air of spirits that are more than drinks—they’re cultural artifacts. This autumn, the world’s best-known Scotch whisky enters a new conversation, dressed for the Indian festive season in a limited-edition design by Rahul Mishra, the first Indian fashion designer to show at Paris Haute Couture Week.
Mishra is celebrated not only for his mastery of embroidery and color but also for his philosophy of “mindful luxury”—slow fashion rooted in sustainability and the preservation of traditional craft. His collaboration with Johnnie Walker brings that sensibility to whisky, resulting in a bottle that feels less like packaging and more like a living canvas.
A Celebration of Bright Beginnings
The design, Mishra explains, symbolizes “bright beginnings.” Native flora and fauna bloom across the label, joined by what he calls “spirited animals,” all set against a festive night sky. The imagery honors India’s seasonal rituals while carrying the whisky’s legacy into a space of abundance and renewal.
“Johnnie Walker Blue Label has been a symbol of luxury and celebration for decades – not only in India but across the world – and learning more about the time and craftmanship that goes into every bottle has been a wonderful journey,” said Mishra. “Slowing the process of craft and creating a sustainable eco-system for artisans is something close to my heart so sharing my philosophy with a brand with centuries of heritage and a lineage of craftspeople has been very special.”
Whisky Worthy of the Occasion
Inside the ornate bottle lies a liquid as storied as its presentation. Blue Label is crafted from Johnnie Walker’s unparalleled reserves of more than 10 million maturing Scotch whiskies, with only one cask in 10,000 deemed worthy of inclusion. The flavor profile is legendary: fresh citrus and rose petals unfolding into dark chocolate, vanilla, and hazelnut, wrapped in the brand’s signature whisper of smoke.
Dr. Emma Walker, Johnnie Walker’s Master Blender—just the sixth in nearly two centuries of lineage—calls the partnership a natural fit. “This beautiful design by Rahul complements how special the whisky inside each bottle is, and brings to life the joy of celebrating with those close to you. Working with such a progressive and thoughtful artist, who cares so deeply about the power of craftsmanship, also feels like a fitting recognition of the talented people who have ensured Johnnie Walker Blue Label’s unwavering quality over decades.”
A Collection of Limited Edition Collaborations
The new bottle joins a growing collection of limited-edition Johnnie Walker Blue Label whiskies made in collaboration with some of the world’s most influential voices, from Priyanka Chopra Jonas to Chef Kei Kobayashi. Each bottling showcases a unique look into one of the world’s most prized spirits, and features a distinct design that only those names could bring.
Availability
The Johnnie Walker Blue Label Rahul Mishra Limited Edition is priced at $264 and will be available globally online and at select fine spirits retailers. It will also serve as the centerpiece for a series of Blue Label festive celebrations with Indian talent and partners throughout October and November.
