In a first for professional football, the NFL has named Breitling its official luxury watch partner, introducing a multi-year global collaboration that merges Swiss watchmaking with the spectacle of America’s most-watched sport. The deal not only marks the NFL’s inaugural alliance with a luxury watch brand but also ushers in two new collections designed for fans of all 32 teams: the Breitling Chronomat Automatic GMT 40 NFL Team Editions and the Breitling Endurance Pro NFL Team Editions.
“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of the Swiss brand. ““The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the Game.”
Watches Meet the Gridiron
Both Breitling and the NFL share legacies built on performance. Breitling has been trusted by athletes, adventurers, and aviators for more than a century, while the NFL has defined Sunday rituals across generations. The partnership will roll out at marquee events, from Super Bowl LX to NFL Honors, and extend across the league’s international games in cities from São Paulo and Dublin to London, Berlin, and Madrid.
The Breitling Chronomat Automatic GMT 40 NFL Team Editions
The Chronomat Automatic GMT 40 NFL Team Editions are built for the traveling fan. Each features a dial in a franchise’s primary color—think Midnight Green for the Eagles or Montana Red for San Francisco—with a contrasting GMT hand in the secondary shade. Casebacks carry each team’s logo, and inside ticks the COSC-certified Breitling 32 caliber with 42 hours of power reserve. Water resistant to 200 meters, the 40 mm case balances everyday utility with bold fan allegiance.
The Breitling Endurance Pro NFL Team Editions
The Breitling Endurance Pro NFL Team Editions take a more athletic approach, constructed from titanium for a build 2.2 times lighter than steel. A pulsometer scale lines the inner bezel in team colors, while the franchise logo anchors the six o’clock subdial. Each watch carries the NFL shield engraved on the caseback, pairing sporty practicality with cultural symbolism. Inside, the SuperQuartz caliber 82 ensures accuracy.
A Collector’s KickoffWith this launch, Breitling offers something never before seen: luxury watches designed specifically for NFL fans, available worldwide at boutiques, retailers, and Breitling.com during the 2025 season. In an era where sports and style increasingly overlap, Breitling and the NFL have carved out new territory at the fifty-yard line where culture, precision, and fandom meet.
