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No7 has undoubtedly built a stellar reputation for reasonably priced skincare, but last year, it turned its attention to makeup with the launch of its Pro Artist Collection.
The range featured lipsticks, lip liners and oils, along with an eyeshadow palette, bronzers, blushes, primer, loose setting powder, brow gel, touch-up concealers and eye pencils, all with a price tag under £20.
It’s flown off shelves, especially the No7 Pro Artist Soft Glow Cream Bronzer (£19.95) that was quickly heralded as an affordable alternative to Chanel’s iconic Les Beiges Healthy Glow Bronzing Cream (£50).
Now, to kick off a January makeup reset, the Pro Artist Collection is expanding once more, with the addition of four new eye makeup products. With this latest drop, No7 want to encourage beauty lovers to embrace a fresh new look in January that will amplify your everyday makeup look.
Psychotherapist Anna Mathur is a huge fan of using rituals like your beauty routine to finetune your personal style and reinforce the importance of self-care.
She says: ‘Reframing January as a moment for self-celebration instead of self-correction is incredibly liberating; it shifts our internal narrative from threat to possibility, helping us feel more energised, hopeful, and confident, rather than depleted before the year is in full swing.’
The newest No7 Pro Artist additions span an Instant Impact Volumising Mascara (£17.95), Dream Duet Eyeshadow Sticks (£12.95) in six corresponding matte and shimmery shades, a Precision Ink Liquid Liner (£12.95) and a four-shade Behind The Scenes Eyeshadow Palette (£16.95).
They’ve already got the seal of approval from professional makeup artist and No7 ambassador, Nic Chapman, who shares that you don’t need a full face of makeup to make a statement; instead, she advises picking one or two features, like bold lashes or sleek eyeliner, to focus on.
‘Don’t shy away from bolder mascara application – it’s a simple yet impactful way to amplify your everyday look and boost confidence,” she recommends, adding “embrace shimmer on your eyes or a subtle highlight.’
Here’s everything you need to know about No7’s newest launches, available to shop now online and in-store at Boots.
Instant Impact Volumising Mascara
If you love long, voluminous lashes that could be mistaken for falsies, look no further than the new No7 mascara.
It promises no flaking, smudging or smeared panda eyes with an extra long-wearing formula and a glossy finish, to leave you looking put together in just a couple of coats.
Dream Duet Eyeshadow Sticks
Eyeshadow sticks are foolproof.
Scribble onto lids and blend with your finger for minimal effort, maximum impact.
These are particularly special because they’re dual-ended – one side is matte, the other a corresponding shimmer shade.
There are six sticks in total, each with a creamy, blendable formula that can be buffed into skin with just your fingers or a fluffy brush.
Behind The Scenes Eyeshadow Palette
Ditch the 12-pan palettes this year and instead opt for a compact quad like this one, with all the matte and shimmer shades you need to add some everyday glamour to your regimen.
There’s a shimmery champagne, flattering taupes and brown and an intense mocha shade for perfecting a smoky eye or tonal makeup look. We’re obsessed with the sleek gold and black packaging, too.
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