Football season calls for big plays, bold flavors, plenty of snacks, and bundt cakes. Yes—bundt cakes. The sweet treats are the perfect end zone celebration to cap off the big game. And for a limited time, Nothing Bundt Cakes has just released its Touchdown Made With Snickers Bundt Cake. Available now through October 5, 2005 (or while supplies last), this limited-edition flavor is already winning over fans as the ultimate in game-day indulgence.
Scouting Report
The beloved bakery’s latest creation comes in two crowd-friendly formats: Bundlets (single-serve cakes that are big enough to share but nearly impossible to do so), and Bundtinis (bite size cakes perfect for bringing to a party or tailgate or even bribing your kids to watch the game with). Each cake is packed with chunks of Snickers bars, drizzled with caramel, and finished with Nothing Bundt Cakes’ signature cream cheese frosting. The result is a decadent mash-up of gooey chocolate, salty peanuts and chewy nougat—all baked into a rich, moist cake. It’s equal parts nostalgia and novelty, and fans online are calling it “diabolically good” and “a winner for sure!”
What’s The Call?
Beyond the flavor itself, the buzz comes from scarcity. Nothing Bundt Cakes has a built a reputation for rolling out seasonal flavors that vanish as quickly as they arrive, and this one is no exception. Available only during the first month of football season, the Snickers collaboration taps into both fan culture and limited time offerings. Social media is already ablaze with photos of Bundtlets decorated with football-themed toppers, making them as Instagrammable as they are irresistible. Reviews have been five star with one TikTok reviewer calling it “phenomenal.”
The Point After
As if a Snickers-flavored bundt cake packed with pieces of the candy bar itself weren’t enough to head to your nearest Nothing Bundt Cakes, the bakery is sweetening the deal. A limited time sweepstakes entry is offered to customers who purchase the new Touchdown bundt cake. By uploading a receipt to ScoreSomeJoy.com, fans are entered for a chance to win a trip to the Big Game. The campaign is fronted by sportscaster, Erin Andrews who’s helping spread the word. “This collaboration with Snickers is next level and makes for the perfect game-day treat,” she said in the official announcement.
Related: Hobby Lobby’s Ultimate Football Tailgate Accessory Is a Winner and Selling for an Unbeatable Price
How to Score It
Fans looking to get their hands on the new flavor can order online, or head into their local shop. With over 600 locations nationwide, Nothing Bundt Cakes has grown from a boutique concept to a household name over the past 25 years. Still availability can vary, and with a hard end date in early October, you’ll want to plan ahead and not wait too long—especially if you plan on serving them at the season opener.
The Replay
Nothing Bundt Cakes has turned the humble bundt cake into a modern dessert phenomenon, thanks to its quality products, featuring rich icing and moist, scrumptious cake. The addition of clever and delicious collaborations, like this current match-up with Snickers, make for game-winning plays. Whether you’re after the cake itself or motivated by the chance to score big with the sweepstakes, one thing’s for certain: this is a flavor you don’t want to fumble.
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