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Why We Love This Deal
It’s hard to break into the footwear market, where shoppers are often loyal to a handful of brands they like and often approach new labels with some skepticism, but that wasn’t the case for Tecovas.
The Western-wear brand, now in its 10th year, saw some early movement in brand awareness and is firmly atop the wave of cowboy boots that’s trending across the country as the best high-quality, mid-tier price option. Part of the brand’s success comes from price control, but it’s offering shoppers a chance to save on its Last Call styles this Labor Day weekend.
This includes Tecovas’ The Johnny Cowboy Boots, which are now $207, a 40% discount compared to their full price of $345. With three colors available, nearly 5,000 reviews on this pair, and an impressive 4.8-star rating, it’s not hard to see that it’s one of the brand’s bestsellers.
Tecovas The Johnny Cowboy Boots, From $207 (was $345) at Tecovas
What Shoppers Should Know
- Colors: Honey, camel, earth
- Sizes: 7 to 15
- Materials: Unfinished bovine suede, rubber
- Break-in Period: None
- Soles: Hybrid
- Shape: Round toe
- Shaft: 12 inches
- Heel: 1 1/2-inch stacked leather heel with rubber heel cap
- Goodyear Welt: Yes
- Water Resistant: Yes
Tecovas may still be paving its own legacy, but the brand isn’t lacking in craftsmanship, and The Johnny boots are proof. They’re made with Roughout suede, the unfinished underside of bovine hide. It showcases the suppleness of suede, yet offers a more rugged and durable finish that holds up for the long haul. This makes them better off in the elements and more abrasion-resistant, unlike other lower-quality suede cowboy boots.
They’re also crafted with Tecovas’ signature hybrid soles for a more comfortable walking experience. The rubber heels and forefoot help absorb impact, reinforcing the traditional leather construction while also providing a better grip (whereas leather soles can be quite slick when worn). They come in Honey, Camel, and Earth colorways, all neutral shades of brown, and sizes 7 to 15, though they’ll likely sell out before the sale is over.
Related: Huckberry Is Selling Relwen’s ‘Well-Made’ Chore Coat for Over 40% Off Right Now
What Shoppers Are Saying
Fans of The Johnny can’t help but note that they’re their “dream boots.” Reviewers are saying that they check off all the boxes: They “fit beautifully,” are “incredibly comfortable,” and their looks are stylish and handsome.
Even city slickers are getting in on the action, stating they look like “dressy desperados,” that sort of have a “wedding Western” thing going on. With sharp-looking details, these boots can have anyone looking like they spent all day on horseback, according to one person who said they “make me feel like I actually did some cowboy activities.”
The Tecovas The Johnny Cowboy Boots are a bestseller, and now with a discount this steep, they are bound to sell out faster than the brand can restock them. Be sure to pick up your pair before your size is gone.
