Hot dogs are a summertime food staple. From backyard barbecues to sports stadium creations, people crave that iconic, delicious meal. Oscar Mayer’s newest product offers a simple solution to a common problem. With the EveryBun Pack, all food preferences are included at the table.
Food can spark spirited debates. Hot dogs are often associated with some of the most divisive conversations. People draw their sides on whether a hot dog is a sandwich or is ketchup an appropriate condiment. Time and again, the simple food gets people talking.
As more people embrace plant-based food, Oscar Mayer wants to make it easy to serve everyone around the table. The Oscar Mayer EveryBun Pack includes eight Hot Dogs (Oscar Mayer Wieners) and four Not Hot Dogs (Oscar Mayer Plant-Based Hot Dogs). While they are sold together, each food item is packaged separately. There is no cross-contamination.
This EveryBun Pack has very limited availability. Now through August 24, the specialty item can be ordered via GoPuff at www.OscarMayerEveryBun.com. It is only available in New York, Los Angeles, Chicago, Boston and Dallas. Packages are available while supplies last.
Speaking about this new food item, Anna James, Brand Manager for Oscar Mayer said, “As a brand obsessed with hot dogs, summer is our most important season, and we understand that not everyone can enjoy our iconic Oscar Mayer Wieners. With plant-based eating becoming more popular, we wanted to provide one easy, delicious solution for all, no matter what’s in the bun.”
Oscar Mayer solves a common food problem with EveryBun Pack.
Although this new offering did not solve the hot dog versus hot dog bun numbers packaging debate, the concept instantly resonated with shoppers. Being able to buy one product and serve everyone at the table is ideal. Whether it is a family or a party host, inclusiveness at mealtimes is essential.
From the person who identifies as vegetarian to someone who occasionally eats plant-based, food brands need to accommodate those eating preferences. More major brands have transformed their classic, iconic offerings into flavorful plant-based options.
Related: Taste Test Crowns Best Beef Hot Dog Brand
By packaging the two foods side by side, Oscar Mayer provides value beyond dollars and cents. Even though value meals and cost reductions grab shoppers’ attention, people want to feel that their money is well spent.
This EveryBun Pack appeals both for its convenience and its value. For example, if a person only needs plant-based hot dogs for a single dinner, they do not want a whole package. That scenario creates food waste. This combination package fills a void on the shelf and will quickly become an idea taking over grocery store shelves.
Will this limited-time offering soon become a national rollout? This year’s grilling season is almost over, but this concept might be the first buy for next summer’s cookout.
Related: The One Beverage You’re Most Likely to Have at Your Backyard Barbecue
