Pedro Ribeiro has always been a radio boy. As a child, the telephone was permanently on at home and I always knew I wanted to be on the radio. And it did.
He started at the age of 18 at “Correio da Manhã Rádio” and has already been on the air for 36 years. It’s a lot of fruit. It’s a lot of radio. It’s a lot of life surfing the Hertzian waves.
Matilde Fieschi
Today he is 54 years old and, in November, he will celebrate 20 years as director of Rádio Comercial. Two decades leading the most listened to radio in the country, which for many people is company, intimacy, affection, and that friendly, fun and complicit voice that is in the ears of so many people every day. For good and bad times. And to make those hellish hours in traffic pass faster. Or in a better accompanied way.
It is important to say that since 96 Pedro Ribeiro has spent many hours in bed, as his alarm clock rings relentlessly, from Monday to Friday, at 5:30 in the morning. Since it is one of the morning voices in the commercial. He himself admits in this conversation that the time is always heavy, despite his habit. But the much talked about ‘radio bug’ and the adrenaline of mornings on the air seems to make up for everything.
Matilde Fieschi
And what is it like to be your own director?
And what future do you imagine for radio, for which the death of the radio has been announced so many times?
“Video Didn’t Kill The Radio Star”, contrary to what The Buggles sang in 1979, on the album “The Age of Plastic”, but what is coming is a new paradigm shift and an erosion of listeners?
In the era of Spotify, streaming, and the increasingly digital world with our entire lives summarized on a phone screen, how can we continue to reinvent radio? How does Pedro Ribeiro imagine this future of the future?
And with Artificial Intelligence already creating synthetic voices that replicate someone’s timbre and way of speaking in a very realistic way, can the great replacement happen on the radio? Does that worry you?
Or will no AI technology replace a person’s truth, intuition, emotion and unpredictability?
Pedro answers all these questions in the first part of this episode.
Matilde Fieschi
What is certain is that even on the radio “Plastic is not Fantastic”, as it has been proven that it is precisely the focus on charisma and the authenticity of those who speak on the air that makes the radio remain healthy, unique, authentic, with loyal listeners and a long life.
“To be a good communicator you have to be truthful and have a lived life. It’s what makes the difference, what gives substance and density.”, says Pedro.
Interestingly, this radio boy also wanted to be a football boy, defending Benfica’s shirt and, in a way, he managed to merge two dreams into one, as throughout his life he reported a lot of football and a lot of sports commentary on radio and television.
Pedro started out as a journalist, but in 96 turned to entertainment. In the history of this turning point will be the moment when he presented a news broadcast on the radio as if he were reading a love letter to someone.
The younger kids loved it and the old school kids thought it was the end of the world in underwear. What remained of you from this phase as a journalist?
Matilde Fieschi
Since then, Pedro Ribeiro has done “Curto Circuito” and “Top Mais”, he did “Sorte Grande” and “O Futebol é Momento”, including debates, reports, interviews… a little bit of everything on screen and on the radio.
It is said that he has a blog that he forgets about, that he had the dream of writing a book… but is convinced that “it will never happen”, that he would love to know how to play a musical instrument but his laziness and the pleasure of being at home in a corner with his family is the best thing there is, although he knows that he loves to travel.
Matilde Fieschi
For you, Rio de Janeiro is the best city in the world, it is a wonderful city full of a thousand charms, such as the beaches of Copacabana and Ipanema and the unmissable Sugarloaf Mountain, despite the sorrows… the inside out of a city split in half, between the poverty that lives in the favelas on the hills and the luxury condominiums in the center.
The Beauty of Little Things
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Regarding Tuga, Pedro comments that In the country of the 70s/80s, in your own home, everything was black and white, “you were either fascist or communist”.
And how her grandmother Dulce and her father were always fighting, because in addition to being mother-in-law and son-in-law, her father had a bust of Sá Carneiro and her grandmother was a member of the Communist party. But she felt disillusioned and betrayed by a certain trip to Moscow and started adopting the “Soares é Coole” sticker.
Would it have been cool for Pedro to have grown up in a house with a diversity of political colors and opinions?
And how does Pedro face these once again polarized times, with new challenges and extremism? And what is the path for the country when disenchantment with politicians has led so many people to vote for the circus to burn? Pedro responds.
Matilde Fieschi
As you know, the generic is signed by Marcia and has the collaboration of He had taken. The portraits are by Matilde Fieschi. And the sound design of this podcast is João Ribeiro.
The second part of this conversation will be available this Saturday morning.
The post Pedro Ribeiro (part 1): “We are all, from all sides, in need of someone to give us back the conviction of the need for meeting” appeared first on Veritas News.
