TV fans have been left shocked to discover who is behind the voice of all those Jet2 adverts.
Set to the tune of Jess Glynne’s Hold My Hand, the adverts are known for their high-energy voice telling viewers that ‘Nothing beats a Jet2 holiday’, alongside shots of a family of four enjoying a sun-soaked jaunt abroad.
The woman behind the viral – and widely spoofed – campaigns for the holiday company is none other than the actor Zoë Lister.
TV viewers only recently learned that the voice behind the offers and discounts in the voiceover is none other than the 43-year-old actor, who has had roles in the likes of Hollyoaks, Midsomer Murders and Staff Room.
The discovery came in part thanks to That’s TV Thames Valley, who interviewed Lister but billed her as a ‘Maidenhead woman’ who’s become a viral sensation.
When the publication shared the interview on X, many immediately took to the comments to share their shock that she local woman was in fact none other than the Hollyoaks star behind the ad campaign.
@amyvangar wrote: ‘I’m sorry – Zoe Carpenter from Hollyoaks is *the* Jet2 lady!? Did we all know this??’
@TVAddict2025 replied: ‘This revelation has rocked me to my core,’ as @j11_lee added: ‘The woman from the most iconic parachute jump scene in living history? Oh my daysssss.’
@lentildahlmash simply tweeted: ‘THIS IS WILD,’ as @katyknowskungfu said: ‘My mind is BLOWN.’
Lister told the publication the voiceover work was initially only for a ‘small campaign’ around Love Island four years ago.
‘I was just employed to do the bumpers, like, something to do with “Get a flight if you enter this competition”, that sort of thing.
‘Then they were like, “Oh, actually, we’ll have your voice for the whole campaign”. And that’s just been rolling ever since every year, which has been incredible.
‘It feels like silly joy, which is what people need right now, I think. It’s not serious, it’s light hearted.’
Lister went on to reference the viral sensation the ads have become, with many lip syncing along to spoofs of the ad – including Kim Kardashian’s hairdresser, she noted.
‘[It] feels so bizarre, but I do love it, because people are sending me videos all the time,’ she said. ‘I love the creativity. People are just really funny. For the next generation, the generation Z that has made it what it is, it reminds them of days gone by adverts, when they were little.’
Lister played a character with the same first name, Zoe Carpenter, on the Channel 4 soap from 2006 to 2010, making a brief return in April 2017.
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