On October 10, the Desfilia hall at Expo Guadalajara received 500 guests with a common goal: to honor the history of Placencia Muebles, a company that was born in 1935 thanks to the vision of Don Andrés Placencia Barajas (RIP), a man originally from San José de Gracia, Jalisco.
With effort, discipline and values, Mr. Andrés forged the foundations of a successful company that, a few years later, would be directed by his son, Leonardo Placencia Enríquez, current president of Grupo Placencia.
As part of the celebrations, the family business organized a great event that, starting at 8:00 p.m., brought together hundreds of people, who, as they arrived, went to take a souvenir photo in a set decorated with fabrics, red flowers and a sign that highlighted its ninetieth anniversary.
As a prelude to the big event, guests first enjoyed live music from a saxophonist and a cocktail where they tasted various canapés and drinks such as red fruit margaritas, martinis and mai tai preparations.
Another memorable spot was the one that was put together with a banner that detailed the key moments in the history and growth of Placencia Muebles, incorporating a series of images that showed the evolution of the brand’s logo and the phrase “a handful of chips was enough to achieve a dream.”
After approximately an hour of coexistence, the doors to the main hall were opened for the reception to begin.
The event began with a formal ceremony that featured Carlos Brambila Navarro as master of ceremonies, who briefly spoke about how Leonardo Placencia Enríquez, at 15 years old, took the reins of the family business after the sudden death of his father, Andrés Placencia Barajas.
Through hard work and passion, Leonardo managed to position his company in the country’s furniture market, and transmitted his example of leadership to his descendants, who have joined his great project to give it continuity.
Fernando Placencia Martínez, Commercial and Operations Director, gave a speech in this regard.
“I want to take advantage of the opportunity, the occasion, to recognize the career of my father (Leonardo Placencia Enríquez), who has been the backbone, because right now some people told me ‘hey, congratulations!’ Well, everything was started by my father, well, my grandfather, but my father was the one who shaped it, who has been the backbone of both the company and the Placencia family in the last 75 years.”
Later the microphone passed into the hands of his brother, Leonardo Placencia Martínez, general director of the Group.
“If you were to ask me, as a third generation, what have I learned the most as a director of the company? Discipline, discipline, because my father is what has shaped us from the beginning, at home, in the company, day to day, in every sense, order, punctuality, work,” he said.
“And I think that discipline has been fundamental for us as a company to continue transmitting discipline in every sense. Discipline towards the staff, towards the company, management; I believe that, today, Placencia is a company disciplined by the approach we have had, by the culture that we have today due to that dilemma.”
The memorable speeches concluded with the intervention of the family patriarch, Leonardo Placencia Enríquez, co-founder and president of Grupo Placencia, who thanked those present for their support and reiterated the importance of discipline to remain and grow.
“The road has not been easy, there have been problems, vicissitudes, many. Falling and rising, but of course there have been successes. Here we are, I would say proudly tonight, celebrating this life, that long business life, that journey.”
The event continued with an institutional video that told the history of Placencia Muebles and detailed its expansion throughout the Mexican Republic, and then there was a three-course dinner. The celebration concluded with a show by the Fulda Cocktail Band.
Did you know that…?
+ Placencia Muebles is a family business in which today the descendants of Don Andrés Placencia Barajas proudly participate, from the second to the fourth generation.
+ In these 90 years of history, its stores have not only grown in number and size, but also in modernity, quality, design and, above all, experience.
+ It has a presence in Guadalajara, León, Irapuato, Querétaro and Puebla.
+ It has more than 600 collaborators and 155 suppliers, both national and international.
+ She is the creator of the Expo Muebles Placencia commercial event, where all kinds of furniture, appliances and decoration items are exhibited, among other things.
The menu
Prohibited
– Asparagus soup with cream cheese
– Beef carpaccio with radish dressing
main course
– Filete Wellington black angus
– Salmon slice in three cheese sauce
Dessert
– Pear cake with almond ice cream
– Brownie with passion fruit sauce
out loud
Andrés, what does this anniversary represent for Placencia Muebles?
First of all, it is a great pride to reach 90 years old, there are few family businesses that arrive, and above all strengthened, very strong and with a lot of enthusiasm to continue forward.
How would you define the essence of Placencia Muebles?
It is the vision of always having clients for life, but clients for life with a conjunction, suppliers, our collaborators and our clients, we are very grateful to the clients because they are the ones who have made us grow, so, without that conjunction, without those mixtures, without those ingredients, this would not be possible.
What message would you give to all the people who celebrate this event with you?
That they continue to support us, the reality is that without the support of all these people it is not possible to get this far, there has been a very good conjunction, a very healthy supplier, who have known how to be not just a supplier, but friends, the collaborators who have been people who put on the shirt and work together with the mission and values of the company, and well, our clients who have been loyal to the brand, who look for us, and here the most important thing is that we want to continue opening other media, which are the new generations, we want them to also adopt us, that is the challenge at this moment, the new generations.
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