Football season is right around the corner, which means Americans are about to consume copious amounts of chicken wings over the next six months.
To help prepare for the oncoming rush, Popeyes is breaking out a revamped chicken wings menu nationwide on Monday, just in time for football. In addition to the chain’s standard mild flavor and popular Signature Hot, Sweet ‘N Spicy and Honey BBQ varieties, the new lineup also includes four new dry rubs for customers to try out.
“When we launched wings in 2023, the response was incredible, but our guests made it clear they wanted more variety, especially when it came to milder heat levels,” said Chef Amy Alarcon, VP of Culinary Innovation at Popeyes. “We went back to the kitchen and paired our mild base with our Louisiana marination which serves as the perfect canvas for both bold and balanced flavor. From the all-new dry rubs to returning fan-favorite sauces, every element was carefully crafted to give our guests more ways to enjoy wings.
“This lineup isn’t just better, it’s built to deliver real flavor flexibility for every kind of wing lover, especially on game day.”
Popeyes
Dry rubs give fans more opportunities for taste
If you don’t like sauce but still want your wings to be flavorful, perhaps one of these new Popeyes dry rubs is for you.
The seasonings come in four options: Ghost Pepper, Lemon Pepper, Garlic Parm and Buffalo.
All four are available deployed on top of a “mild marinated base wing,” Popeyes announced.
A partnership with an NFL star
To help roll out its new wing campaign, Popeyes is teaming up with Tampa Bay Buccaneers star quarterback Baker Mayfield.
Starting with Week 1 of the NFL season on Sept. 4, whenever Mayfield scores a touchdown–passing, rushing or receiving–fans will have the opportunity to score free Popeyes.
The Monday following a Bucs game (regular season only) where Mayfield finds the end zone, customers will be able to access free 6-piece Wings with any $10+ digital order, either online or through the Popeyes app.
“I’ve been a fan of Popeyes for a long time, so teaming up for the ‘Better Wings, Better
Mayfield’ campaign was a no-brainer,” Mayfield said.
