KASSEL / LONDON (IT BOLTWISE) – The prices for chocolate Santa Clauses are reaching new heights this year and are causing dissatisfaction among consumers. Despite falling cocoa prices, customers have to dig deeper into their pockets, which leads to a significant decline in sales figures. Experts do not expect a general price reduction, but rather increased discount campaigns.
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The Christmas season is just around the corner and with it comes the annual anticipation of festive treats. But this year the price of chocolate Santa Claus is causing a stir. Consumers have to pay up to nine euros for a 200 gram Santa Claus from Lindt, which many find to be overpriced. This price increase is particularly surprising since the price of cocoa, a key cost factor, has fallen significantly compared to the previous year.
The price of cocoa peaked in December 2024, but it has fallen significantly since then. Despite this development, chocolate prices remain high. Armin Valet from the Hamburg Consumer Center explains that other cost factors, such as energy and logistics, have also increased and are contributing to pricing. These factors prevent the lower raw material prices from being passed on directly to consumers.
The high prices are leading to a decline in sales, as Valet reports. Many consumers are not prepared to pay the increased prices, which is reflected in the sales figures. Nevertheless, the expert does not expect a general price reduction, but rather increased discount campaigns to encourage customers to buy. On platforms like Reddit, users express themselves critically about price developments and discuss alternatives.
A possible solution for price-conscious consumers is to switch to no-name products, which are often cheaper. A taste test by RTL shows that cheaper chocolate Santa Clauses can also be convincing. There is also the option of purchasing high-quality chocolate from manufactories or fair trade products in the same price range. These often offer better quality and support sustainable production methods.
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