UNTERFÖHRING / LONDON (IT BOLTWISE) – The Italian media group MFE has taken control of ProSiebenSat.1 and reorganized the management of the German television station. Marco Giordani, previously CFO at MFE, is taking over as CEO from Bert Habets. This restructuring is intended to accelerate the company’s strategic transformation.
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The Italian media group Media for Europe (MFE), run by the family of the late Italian Prime Minister Silvio Berlusconi, recently took control of ProSiebenSat.1. With the acquisition of over 75 percent of the shares in the German television group, MFE now has the opportunity to significantly influence the strategic direction of ProSiebenSat.1. This acquisition is part of a larger plan to create a European media network that complements the existing television chains in Italy and Spain.
As part of this acquisition, MFE made immediate changes to ProSiebenSat.1’s top management. Marco Giordani, MFE’s previous CFO, will take over as CEO from Bert Habets. However, Habets will remain with the company in an advisory capacity until the end of the year to ensure a smooth transition. The position of CFO will be taken over on an interim basis by Bob Rajan, who comes from Alvarez & Marsal, a US consulting firm.
These leadership changes underscore MFE’s goal of accelerating the strategic transformation of ProSiebenSat.1. Markus Breitenecker, previously Chief Operating Officer, is stepping down from his position with immediate effect and his position will not be filled at board level. These decisions reflect the intention to increase efficiency and streamline the company structure in order to better respond to the challenges of the European media market.
The takeover of ProSiebenSat.1 by MFE could have far-reaching effects on the German and European media markets. With the new management, ProSiebenSat.1 could strengthen its position compared to the competition, especially the RTL Group. Experts expect that integration into the MFE network will create new synergies and increase the company’s innovative strength. The strategic realignment could also open up new opportunities for cooperation and partnerships within Europe.
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