PUMA South Africa and leisurewear brand Old School have collaborated to present Vodacom Bulls supporters with two limited edition jerseys honouring the legacy of their beloved team.
“The past seasons have seen a resurgence in traditional style rugby jerseys, so it made sense for PUMA and the Vodacom Bulls to work with Old School and craft something vintage which talks to all three brands” said Brett Bellinger, Marketing Director, PUMA South Africa.
“The result is the release of two premium, vintage-style jerseys. One featuring the original Barberton Daisy badge on the left breast, a true Old School classic. The second sports the current Bulls and Daisy lockup badge worn by the Vodacom Bulls team during matches in the URC season and any other competitions they compete in, a modern Old School classic.”
THE STORY BEHIND THE JERSEY
The campaign video to support the launch of the jerseys, has a cinematic aesthetic. It features current players, team legends and fans with a strong focus on character and storytelling, where the team’s proud history lingers in every detail.
Edgar Rathbone, CEO of the Blue Bulls Company, said: “This partnership isn’t just a nod to our roots; it’s a statement of intent. Together with PUMA and Old School, we’ve created something that honours where we’ve come from while charging forward with style and pride. It’s authentic, it’s powerful, and it’s unmistakably Vodacom Bulls. We’re proud to stand behind a campaign that connects generations and strengthens the bond with our fans.”
“For us, it’s always been about creating something people feel part of. Teaming up with the Blue Bulls and PUMA gave us the chance to do just that, to create something that brings generations together,” said co- founder of Old School, Stephan Steinmann. “This collaboration isn’t just about a jersey; it’s about the pride, the memories, and the moments that make supporting the Bulls feel like home.”
BULLS JERSEY FEATURES AND AVAILABILITY INFORMATION
In addition to the two different badge options this cotton rugby jersey features:
- White twill collar for durability and contrast.
- Placket with hidden buttons.
- Long sleeves with ribbed cuffs.
- Embroidered PUMA logo and Old School backneck tape and side label.
- The fit is intended for comfort with structure, ideal to layer over a tee or to sit comfortably on its own.
In-store from 1 August 2025, the PUMA X Old School Vodacom Bulls rugby jersey will be available from PUMA.com and Old School stores and online. Recommended retail price of R1599.
HOW WOULD YOU RATE THE VINTAGE BULLS JERSEY?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 0211.
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