If you thought holiday countdowns were just for chocolate lovers, think again. Red Bull is getting festive this year with its first-ever Advent calendar—a bold, high-octane way to count down the days to Christmas. Because even Santa needs a little boost.
Inside the limited-edition box are 24 mini cans of Red Bull spanning the brand’s classic, Sugarfree, and Edition lines, including a brand-new Festive Edition flavor. The calendar officially drops on November 3 at major retailers like Costco, Target, Walmart, Kroger, and select Circle K stores nationwide.
What’s Inside the Box
Each of the 24 doors hides an 8.4-ounce can of Red Bull—with fan-favorite editions like Winter Edition Fuji Apple & Ginger and the return of the cult-favorite Pomegranate flavor, now dubbed the Festive Edition.
It’s the only place you can get it this year. The sleek, ski-village-inspired box design features the phrase “Sleigh the Season” and has already caught fire on social media, where fans are calling it the ultimate Christmas gift for Red Bull lovers.
This isn’t Red Bull’s first time dabbling in the idea—a European release last year sold out fast—but it’s the first time U.S. shoppers get their hands on it. The price hovers around $45–$50, depending on the retailer, which isn’t bad considering a standard 24-pack runs about the same. You’re essentially paying for variety.
Red Bull’s limited drops have become a familiar rhythm for fans, with seasonal Editions like Coconut Berry and Juneberry often disappearing from shelves soon after launch. This calendar channels that same limited-edition energy into a neatly wrapped holiday format.
A Collectible for Energy Drink Fans
Red Bull says the goal was to bring “energy and excitement” to the holidays, and it’s easy to see why collectors are thrilled. Each can is a small reminder of the brand’s global flavor lineup—from tropical to crisp apple—while the exclusive Festive Edition adds something new to the mix.
And while most people start their mornings with coffee or tea, some are planning to crack open a mini can of Red Bull instead. Because in 2025, even your holiday countdown can have wings.
Whether you’re hunting for the perfect gift for the caffeine-obsessed friend in your life or want a pick-me-up for yourself all December long, this is shaping up to be the buzziest countdown of the season.
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