LONDON (IT BOLTWISE) – Ripple has grown from a simple payments provider into a major player in the financial services sector in recent years. Through strategic acquisitions and regulatory clarity, the company has strengthened its position and attracted interest from institutional investors.
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Ripple has changed dramatically in recent years and is almost unrecognizable. Once labeled a “zombie blockchain” with minimal real-world usage, the company has now become a major player in the financial services sector. This transformation is being driven by strategic acquisitions, regulatory clarity and a surge in institutional interest in XRP.
XRP’s market cap has increased by 366% in the last year and has surpassed $150 billion. This demand is fueled not only by speculation, but also by the integration of XRP into the treasury strategies of several companies, including Evernorth. This would have been unthinkable a few years ago, when Ripple was still under regulatory pressure.
After a five-year legal battle with the SEC that ended in a $125 million settlement, Ripple was able to accelerate its expansion strategy. The company made several high-profile acquisitions, including GTreasury for $1 billion and Hidden Road, now Ripple Prime, for $1.25 billion. These acquisitions position Ripple in the treasury, custody and prime brokerage spaces traditionally dominated by companies like Coinbase and Circle.
Forbes now describes Ripple no longer as a struggling payment provider, but as a consolidating financial services conglomerate. Industry experts like Joe Naggar praise Ripple’s capital discipline, clear leadership and coordination across its growing portfolio. Analysts are increasingly comparing Ripple to major crypto financial institutions and see the company’s long-standing technology as having the potential to form the backbone of a unified, institutional ecosystem.
The biggest challenge for Ripple is to prove that rapid expansion ultimately strengthens the XRP Ledger rather than creating isolated, unconnected business entities. But critics acknowledge that Ripple is now a very different, bigger and bolder company that is behaving like the billion-dollar player it was long valued as.
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