Sainsbury’s is looking to reward shoppers by introducing a new change to the supermarket’s Nectar loyalty scheme.
The high street giant has announced that highly personalised Your Nectar Prices will now be available at the till from next Friday (July 25).
Your Nectar Prices, which offer shopper discounts on their favourite products, can only be accessed online or through the Smart Shop app or a self-scanner.
But from next Friday, you can access the discounts in-store by swiping your Nectar card at the till in a move the supermarket thinks could save people £150 a year.
Mark Given, chief marketing, data and sustainability officer at Sainsbury’s, told The Sun: ‘We’re leading the way by making loyalty personal.
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‘Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them.
‘That’s exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.’
UK supermarket loyalty schemes at a glance
Every scheme is different, with only a handful offering points. Most offer extra savings via the app, so make sure you check these before heading out to shop.
Here are the key benefits each supermarket offers it members:
Asda Rewards
Variable cashback on selected products and ‘missions’
Co-op Member
Coupons in app and member prices
Iceland Bonus Card
£1 back for every £20 you load onto your card and member prices
Lidl Plus
Coupons in app
M&S Sparks
Coupons in app and the chance to win your shop
Morrisons More
Points on selected products and member prices
Sainsbury’s Nectar
One point per £1 spent with extra points available on selected products via app and member prices
Tesco Clubcard
One point per £1 spent and member prices
MyWaitrose
Coupons in app and free hot drink
The move came after Sainsbury’s shoppers were warned to lock their Nectar cards to avoid their points from being stolen.
The supermarket was forced to introduce the lock function thanks to scammers draining accounts of hard-earned Nectar points.
Shoppers saving up their points to spend at Christmas or on other special occasions have been left ‘really upset’ and disappointed to find their balance had been spent, sometimes in branches they had never visited before.
The ease with which scammers can access Nectar points was revealed in January, when This Is Money revealed more than 12million points worth some £63,000 had been taken in the year prior.
