A Pop Martmanufacturer of the popular Labubu dolls, announced that the Sales increased significantly after the launch of the mini versions of monster-themed toys, newsBBC.
The Chinese company revealed that its global revenue in the three months to the end of September grew by around 250% compared to the same period last year.
The growth was driven by sales outside theChinawith the recipe in America increasing by more than 1,200% and in Europa registering growth of over 700%.
Mini version of Labubu
VCG
The numbers reflect a sequence of strong sales from Pop Martwhose shares increased in value by more than 5.5% in Hong Kong on Wednesdayincreasing the company’s market value to around 45.5 billion US dollars (approximately 42.5 billion euros).
Pop Mart is best known for selling toys in “blind boxes”a type of packaging that only reveals the contents when opened. This marketing method has been criticized by encourage behaviors similar to gambling and compulsive shopping.
O Labubu’s success especially in the United States, supported by celebrities as Kim Kardashian e Lisafrom the K-pop group Blackpink.
Launched in 2019the Labubu dolls helped Pop Mart consolidate itself as a major retailerwith more than 2,000 vending machines and stores spread across the world.
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