SEOUL / LONDON (IT BOLTWISE) – Samsung has now made its web browser available for Windows to position itself in the emerging AI browser market. This development aims to integrate the use of artificial intelligence and improve the user experience through personalized support.
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Samsung recently announced the launch of its Web browser for Windows, marking a strategic expansion of its software offerings. This decision is part of a larger plan to integrate artificial intelligence (AI) into the browser and revolutionize the user experience. Samsung Internet, previously known primarily on mobile devices, will now be available on Windows PCs to meet the growing demands of the market.
The new browser supports cross-platform synchronization of data such as bookmarks, browsing history and autofill information. Samsung prioritizes privacy and security by offering features like tracker blocking and a privacy dashboard. However, these features are not the main reasons for launching the desktop version. Rather, it’s about positioning the browser in the rapidly evolving landscape of AI browsers.
The market for AI browsers has developed significantly in recent years. With this move, Samsung follows other major players such as OpenAI, Microsoft and Opera, who also offer AI-powered browser solutions. This development is part of Samsung’s vision for ‘Ambient AI’ that aims to anticipate users’ needs and provide personalized support. Availability on the desktop is a logical step to remain competitive in this space.
Samsung Internet is currently available via a beta program for Windows 11 and Windows 10 (version 1809 and above). Interested users can sign up on the product page to test the latest features. This launch marks an important milestone in Samsung’s strategy to integrate AI technologies into everyday applications, increasing usability and efficiency.
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