Shaquille O’Neal is never afraid to make a statement. From his storied basketball career to his savvy business decisions, his success is impressive. In collaboration with Hershey’s, the popular Shaq-A-Licious candy dropped a major upgrade. Its look and flavors are a slam dunk winner.
Hershey’s has been focusing on a significant trend. Visuals are as important in the candy world as innovative flavor. For example, its Kit Kat Halloween bars are a prime example. Just like a great dish has the camera eating first, a great visual has people excited to take that first sweet bite.
Shaq-A-Licious Gets an Extra Large Makeover.
Throughout his career, Shaquille O’Neal has always done things bigger and bolder. His signature gummy candy in collaboration with Hershey’s is no different.
Hershey’s
The newest offering is inspired by his impressive size 22 shoe. The new SHAQ Footwear inspired shapes look like they are ready to take over the court. While the individual candy’s size is large, it is the details that makes it different from other items on the market.
Additionally, the new sneaker shapes gummy candies come in three flavors, mango, lime and strawberry. These options capture the fruit’s essence while adding a burst of sweetness. The new offerings join the Original and Sour candies that have a substantial fan following.
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According to Shaq, “Shaq-A-Licious started with a big idea—make candy that’s bold, fun and full of flavor. Now we’re stepping it up with sneaker-shaped gummies and three wild new flavors for gummy lovers everywhere. I’ve been part of this from the start, from the flavors to the shapes, and I’m proud of how far we’ve come. This is just the beginning.”
Shaq-A-Licious Delivers Big.
While many people are never sorry to enjoy a Reese’s peanut butter cup, others prefer chewy, fruit and even sour gummy candy. The treat offers a side of fun with its sweetness.
When Shaq-A-Licious debuted in 2024, it became Hershey’s top launch of the year. The candy resonated with people for both its larger size and its flavor. Instead of being a single bite gummy, it became a bigger eating experience.
As seen on its Instagram account, people love the Shaq sized sweetness. Speaking about the sour candies, one person said, “Your gummies make me feel things.” Hopefully, those sweet sentiments always satisfy.
Could the new sneaker shapes start a new trend for the Shaq-a-Licious line? Hopefully, a net or a basketball will be next on the agenda. It would be another win for the popular Hershey’s gummy candy.
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