Functional beverages, hydration boosters and other drinks intended to support an active lifestyle fill the shelf. While the choices are many, those options are not the same. With Más+ by Messi, the brand’s newest flavor captures a taste of newstalgia while never compromising on quality ingredients.
Mindful hydration goes beyond quenching a thirst on a hot day. From daily workouts to epic adventures, people want more than just water in that bottle. Flavor, electrolytes and other ingredients need to align not only with their preferences but also with their personal goals.
Más+ by Messi, a brand co-founded by Lionel Messi, launched in 2024. The new Greatest Grape is the brand’s first flavor innovation since the four original flavors, Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d’Or, hit store shelves.
The Greatest Grape leans into the newstalgia flavor trend that continues to influence the food and beverage market. Each beverage serving has four electrolytes, five minerals, six vitamins and three antioxidants. A 16.9 oz bottle has 10 calories and 1 g of cane sugar. A 12 oz can has seven calories and less than 1 g of cane sugar. Más+ by Messi Greatest Grape is available on the brand’s website and at Walmart.
Why did Lionel Messi start a hydration brand?
Messi believes that the new flavor continues the beverage brand’s purpose. Specifically, his goal was to offer a drink that did not compromise on quality ingredients while still offering amazing flavor. The brand’s simple tagline, “think positive, drink positive, get more out of life” serves as a guiding principle for all its offerings.
Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co commented about the re-imagined flavors. Specifically, Daing said, “Más+ by Messi is raising the bar with Greatest Grape, offering great tasting hydration that stands out in a packed category,”
Fans first spotted the newest flavor during an Inter Miami game. As a fan said on Instagram, “Ahh so this is what he was drinking on the sideline vs the res bulls. I was wondering what it was bx of the no label bottle.” The anticipation grew for the Greatest Grape flavor.
Greatest Grape flavor fills a void on the shelf.
While lemon lime, orange and fruit punch are popular sports drink flavors, other brands do not heavily promote grape flavors. The juicy, sweet grape has a wide appeal. From the person who can remember those simple popsicles on a hot day to their favorite jelly on a sandwich, grape offers a sweetness that people crave.
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The key with a great grape drink is that it cannot be a sugar bomb. Since the Greatest Grape uses no artificial sweeteners or colors and only natural flavors, the taste is juicy, not syrupy sweet. More importantly, it avoids any unpleasant artificial aftertaste.
Fans continue to praise their favorite flavors from the initial launch. The Miami Punch is often seen at special events. Will the Greatest Grape become the hottest flavor? For Messi fans who want to emulate their idol, they will be carefully watching the sidelines to see which bottle he is drinking.
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