Southwest Airlines has made a number of controversial moves over the past few months that have left travelers scratching their collective head. The airline known for offering free bags decided to change its most beloved perk by charging $35 for the first checked bag and $45 for the second – unless travelers have an upgraded status with the carrier.
Not long later, Southwest announced a change to its boarding process, allowing travelers to select a seat rather than be given a boarding number ahead of its free-for-all seat selection process.
The airline took heat for its decisions, but a recent change has travelers singing a slightly different tune.
Southwest Airlines Offers New Menu Item
Southwest Airlines and Peet’s Coffee announced a new partnership with the coffee roaster becoming the “official coffee provider” on all Southwest flights. The new partnership, originally announced on July 30, begins today, Aug. 13.
“This is a defining moment for Peet’s,” Eric Lauterbach, President & CEO of Peet’s Coffee said in a statement. “To be part of every Southwest flight means more than expanding our reach – it’s about creating memorable coffee moments in the skies. This partnership introduces the Peet’s experience to millions of new consumers as part of their daily ritual in a way that’s personal and meaningful. Most importantly, it brings the rich, bold flavor of Peet’s wherever their journey takes them.”
What Kind of Peet’s Coffee Is Offered on Flights?
Peet’s Coffee, which is entering its first airline partnership, revealed “Off the Grid,” a medium roast that blends the fruit-forward notes of Colombian beans with the caramelized sweetness from El Salvador will be making its debut on flights today.
“We are enhancing our inflight experience to better serve our Customers,” Tony Roach, Executive Vice President of Customer & Brand at Southwest Airlines added in a statement. “A great cup of coffee goes a long way in creating a comfortable and enjoyable flight —and it’s just one part of our broader effort to elevate our Customers’ journey with us.”
Related: United Airlines Moving Forward With Change on All Flights Starting August 12
