LONDON (IT BOLTWISE) – Synthesia, a leading British AI startup, has rejected a $3 billion takeover offer from Adobe. This decision comes at a time when the European technology market is characterized by a wave of mergers and acquisitions in the field of artificial intelligence. Despite the attractive financial prospects, Synthesia decided to remain independent and continue its growth strategy.
Today’s daily deals at Amazon! ˗ˋˏ$ˎˊ˗
The recent rejection of a takeover bid by Synthesia, an emerging London-based AI startup, has caused a stir in the tech industry. Adobe, a global leader in creative software, had made a $3 billion offer to acquire Synthesia. This decision comes at a time when the European market for artificial intelligence is characterized by a wave of mergers and acquisitions.
Synthesia, known for its innovative video creation software that generates avatars for corporate communications, has become one of the flagship companies of the British tech scene in recent years. The company, founded in 2017, closed a $180 million Series D funding round in January, valuing the company at $2.1 billion. Adobe itself participated in this financing round, which underlines the software giant’s interest in Synthesia.
The rejection of Adobe’s offer is not the first round of negotiations that Synthesia has conducted this year. The company had also reportedly held discussions with Meta about a possible sale, but these also remained inconclusive. These developments show that despite the attractive financial offers, Synthesia is determined to maintain its independence and continue its growth strategy.
The European market for AI startups is currently experiencing unprecedented dynamics. According to recent data, 100 acquisition deals have already been completed with AI-native startups in 2025, surpassing the 85 deals from the previous year. This development shows that large companies are increasingly interested in acquiring innovative AI technologies to expand their own capabilities and remain competitive.
Synthesia’s decision to remain independent could be seen as a strategic move to position the company at a time of rapid growth and technological innovation. With annual recurring revenue increasing to over $150 million, Synthesia shows that it is able to strengthen its market position on its own. This independence could offer the company more flexibility and control over its strategic direction in the long term.
*Order an Amazon credit card with no annual fee with a credit limit of 2,000 euros! a‿z
Bestseller No. 1 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 2 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 3 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 4 ᵃ⤻ᶻ «KI Gadgets»
Bestseller No. 5 ᵃ⤻ᶻ “KI Gadgets”
Please send any additions and information to the editorial team by email to de-info[at]it-boltwise.de. Since we cannot rule out AI hallucinations, which rarely occur with AI-generated news and content, we ask you to contact us via email and inform us in the event of false statements or misinformation. Please don’t forget to include the article headline in the email: “Synthesia rejects $3 billion offer from Adobe”.
The post Synthesia rejects Adobe’s $3 billion offer appeared first on Veritas News.
