The portrait of Opheliacharacter from Shakespeare, it was painted by Friedrich Heyser around 1900. The work appears right at the opening of the video, seen more than 65 million times on YouTube, where Swift recreates the figure of the tragic heroine.
“We appreciate this attention, it has been interesting”Susanne Hirschmann, museum spokesperson, told the British media. Among the visitors, said a family who traveled from Hamburg, about a five-hour drive away, and some Americans from a nearby military base.
The connection to the universe of Swift began when the museum team, upon noticing the similarity between the painting and the video, published an invitation to fans on the website. The initiative went viral and multiplied the number of visitors. The publications on the museum’s social networks, usually discreet, received thousands of likes.
The director, Andreas Henning, believes that the phenomenon opens up new opportunities. “It’s a way of reaching audiences who don’t yet know the museum,” clarified to the agency “DPA“.
In the United States, “The Life of a Showgirl” surpassed four million equivalent units sold in the first weekaccording to Billboard, beating the record set by Adele in 2015 with the album “25”.
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