Back in the day, probiotic-rich products were few and far between. It was the fat-free and low-fat era. We’re looking at you, Snackwell’s. Thirty years ago, Lifeway Foods launched one of the first kefir-and-colostrum supplements. It was phased out with little fanfare a few years later. Now, with probiotics booming, the Basics Plus supplements shots are back and right on time.
At just 3.5 ounces, these grab-and-go supplement shots come in Original and Vanilla flavors and are easy to slip into your backpack or briefcase. Whether you have racing through a workday, traveling, or refueling after a workout, they make taking care of your gut and immune health simple.
What’s the Backstory?
In 1998, Lifeway Foods released Basics Plus, a new line of kefir- and colostrum-based supplements. At this point, Lifeway had established itself as the country’s foremost kefir supplier, with 12 delicious flavors to satisfy any preference. The company had recently released other food breakthroughs, including the first fat-free farmers’ cheese and a Kefir Starter for people to make their own fermented dairy drinks.
“Lifeway has always been ahead of the curve,” said CEO of Lifeway Foods Julie Smolyanksky. “We introduced kefir to mainstream America, and we launched a dietary supplement with kefir and colostrum 30 years before anyone else was ready.” Today, kefir and colostrum demand is through the roof. Grand View Research expects worldwide probiotic sales to surpass $200 billion by 2030. If you’re not on the probiotic bandwagon by now, it’s time you take a closer look.
What’s in Basics Plus?
So, what is kefir and colostrum, anyway? Kefir is a fermented milk beverage, essentially yogurt, but with a thinner consistency and made with a variety of live cultures, which are helpful bacteria and yeasts. Each Basics Plus supplement shot contains 120 billion CFUs, basically live active probiotics, which many say help with digestion, bloating, and staying regular.
Colostrum is an up-and-coming supplement that’s actually produced by all mammals, including humans and cows, after birth. It has all the nutrients a baby needs in the first few days of its life, keeping it well-fed until breast milk comes in. That’s why it’s sometimes called liquid gold. In the supplement space, colostrum is sourced from cows and made into powders, capsules, and other consumable forms. Some take it for gut support, immune health, and workout recovery.
Lifeway Foods’ Basics Plus drinks combine these two probiotic powerhouses into a single, chuggable shot. Take a sip of this creamy, tangy, and fizzy drink and you’ll find it’s surprisingly refreshing and makes you feel good, too.
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