It was a topic of his personal interest.
But it ended up being of general interest, of public policy, by exposing the new concept of communication of the call 4Trehearsed in the last six-year term and reproduced today with extreme literality.
The new communication policy, baptized in times of Miguel de la Madrid as socialhas been renamed – because everything must be renamed – as public communication.
Claudia Sheinbaum He went out yesterday, once again, to pay credits to his mentor Andrés Manuel López Obrador and the popularity of the Tabasco native to eternalize his image.
The former president, said the President, has a popularity of 80 percent despite the attacks of the traditional media before his arrival, during his Presidency and after his departure.
Prehistory, history and posthistory, you could say.
He narrated the survey under his control like this:
“The question was how do you think he governed Andrés Manuel López Obradorgood or bad?
“80 percent good… 80 percent good… 80 percent good… with the entire campaign before and the campaign now.”
Then the key phrase to the media:
“So much influence, so to speak, well no, right?”
MESSAGES TO THE PEOPLE
Now the informative data.
And Andrés Manuel López Obrador He dedicated himself to attacking the traditional media under the accusation of neoliberalism, what he said yesterday confirms his bad assessments.
For this reason, the federal government has changed the concept in its work sessions, projections, appointments and tasks towards a different objective.
As in the entire structure of high and middle officials, the press is managed under the principle of 90 percent ideology and to see how much efficiency.
Why change the term social communication for that of public communication?
Simple:
Neoliberalism saw only its own, but its actions, speeches and decisions did not transcend towards the people, towards the majorities.
There’s a reason why the marketing slogan for the good of all, first the poor.
That is to say, the elites, the bourgeois, the fifis, the businessmen, the conservatives and those of their stature no longer matter to this Government or to the 4Tbut the people.
The voting base of the 4T.
Yesterday’s presidential speech clarified everything in case there was any doubt left in the air about the interest of the public administration.
TELEVISA AND SHAKIRA
The consortium TelevisaUnivision He wanted to send another message of solidity.
In a preview of innovation (Upfront for the exquisite) projected its plans to a large number of advertisers to disseminate its future multiplatform offer.
The presence of Shakira would have been enough to bring it together, but he used the concept In depth to promote connection between customers and audiences.
At the front were the executive co-presidents of the television station, Alfonso de Angoitia y Bernardo Gomezplus the sports president, Olek Loewenstein.
In 2026, he said Loewensteinit will be a special year because TUDN will take over the screens with all the sports, to start with the Soccer World Cup.
They have the rights to all the games, 104 of them to be broadcast on open television, as well as the Formula 1 competitions, the Winter Olympics, the NFL, the Super Bowl and of course the best of Liga MX.
Premiere content will be added to sports, such as Road to Beast Cupthe world’s most influential digital creator in entertainment.
@urenajose1
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