While protein bars can be convenient, the texture can be one note. Crispy and crunchy are not descriptions often associated with this type of packaged food. Mezcla Puff-Crisp Bars offer the texture people crave while still giving them all the plant-based protein that they want.
Finding a food brand that offers creativity while delivering the nutrients and ingredients that consumers want can be a fruitless search. Compromise, whether in flavor or value, is often on the table. When a brand covers all the bases, with a side of innovation, it cultivates a loyal following. Mezcal Puff-Crisp Bars has done that.
Mezcla Puff Crisp Bars Bring the Crunch.
While the protein bar shelf is crowded, Mezcla stands out for one reason, its crunch. The vegan, certified gluten-free, non-GMO project verified protein bar is made with pea crisps and pumpkin seeds.
Each bar contains 10 g of plant-based protein per serving. The Matcha Vanilla flavor is 170 calories per serving. It does contain tree nuts and has been manufactured on equipment that may expose the food to dairy, peanut, sesame, soy, tree nuts and egg.
In addition to the Matcha Vanilla flavor, the brand offers six additional flavors. They are hot chocolate, peanut butter chocolate, hazelnut chocolate, pistachio chocolate and maple blueberry.
The Matcha Vanilla flavor is available in a four-pack. Target sells a box for $8.99. Additionally, the brand can be found at Whole Foods, HEB and other retailers.
The Matcha Vanilla flavor captures the earthiness of green tea without being overwhelming. With just the right amount of vanilla sweetness, the flavor mimics that popular latte. Combined with the crispy texture from the pea crisps, the protein bar is perfect for breakfast, snack or anytime protein-packed treat.
Related: Kroger Adds a New Protein-Centric Line and It’s the Brand’s Largest Expansion to Date
Could Crunch Be the New Protein Bar Trend?
As protein continues as a food trend, brands need to find ways to stand out in the crowded field. While flavor is always a deciding factor, texture is a significant differentiator.
While protein bars can mimic ice cream sundaes, baked goods and other treats, consumers can sometimes feel that eating that food is a chore. Chalky, dense and other less desirable descriptions can make that quick, convenient food less appealing.
Mezcla found a way to set itself apart from others and consumers responded. Reviews across the brand’s website feature comments like yummy, balance sweetness and satisfying crunch. Those sentiments combined with plant-based protein and creative flavors make this brand stand out on the shelf.
Related: Popular Superfoods Protein Bar Brand Adds New Flavor Fans Say Is ‘Mouthwatering’
