In the canon of American pairings, whiskey and country music feel inevitable—like boots and barstools, or steel guitar strings over a slow pour. This summer, Barmen 1873 Bourbon is putting that chemistry in a bottle. The 92-proof blend from Coors Whiskey Co. has announced a limited-edition commemorative release celebrating GRAMMY-winning country star Lainey Wilson and the U.S. kickoff of her 2025 Whirlwind World Tour.
The bottle—1,000 cases in total—hits shelves August 11, 2025, in markets that match the tour’s stops: think Nashville honky-tonks, Dallas dancehalls, Denver’s mile-high stages, Chicago’s riverfront clubs, Tampa’s Gulf-side venues. Each will be gone when it’s gone.
A label that wears its boots on the outside
Coors Spirits
The Whirlwind World Tour bottle is more than packaging—it’s a statement piece. The design takes over the entire presentation:
- Individually numbered bottles for collectors and completists
- A Lainey Wilson “2025 Tour” belly band dead center on the front label
- A Lainey-branded tax strip in place of the usual government formality
- The official Whirlwind World Tour emblem, bold and unmissable
- “Barmen 1873 x Lainey Wilson” collaboration callout, so there’s no mistaking the partnership
“This bottle of Barmen 1873 has my name written all over it—literally—and it’s coming on the road with us,” Wilson said. “My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”
A partnership that goes beyond the stage
This isn’t the first rodeo for Barmen 1873 and Wilson. The distillery named her its first official artist partner in early 2024, kicking things off with a Lainey-themed pop-up in Nashville inspired by her Bell Bottom Country album. Proceeds went to her Heart Like a Truck Fund, supporting charitable causes close to the singer’s heart. Since then, the collaboration has surfaced in custom brand integrations, surprise stage moments, and across digital and retail spaces—blurring the lines between backstage and backbar.
For Barmen 1873’s marketing lead Susie McInerney, the tour release captures “the fire, energy, and soul” of Wilson’s run. “It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.”
Where to find the Lainey Wilson Whirlwind Bottle
The Whirlwind World Tour commemorative bottle will be available only while supplies last. Which is to say: if you want a pour of whiskey with a little Lainey in it, best to grab yours before the tour moves on to the next town.
For more details, visit the brand’s official website.
