Once upon a time, supermarket clothing meant sensible skirts, school shirts, and the odd emergency pair of tights. Fast forward to 2025, and TikTok is calling Asda the new Zara, Tesco is rolling out SKIMS dupes, and even a run to Morrisons might end in a new outfit. Supermarket fashion is no longer just surviving – it’s thriving.
With the cost of living still squeezing everyone’s budgets, high street hauls aren’t what they used to be. But that hasn’t stopped people from wanting to look good. Supermarkets have seriously upped their game, serving trendy, size inclusive pieces at decent prices. And let’s be real, there’s something pretty satisfying about picking up a new, fresh fit alongside your meal deal.
@rubyframpton Trying out the viral tesco skims dupe bodysuits
#outfitinspo #fyp #outfitideas #autumnoutfits #tracksuitseason #loungewear #outfitoftheday #athleisurewear #winterfashion #foryou #autumnfashion #outfitinspiration
So, who’s turning heads and who’s just filling hangers? Here’s a ranking from basic to best dressed.
5. Nutmeg at Morrisons
@findshopwithana
NUTMEG by MORRISONS
DETAILED VIDEO HAS BEEN UPLOADED ON YOUTUBE CHANNEL
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Let’s be honest, Nutmeg is still in its soft launch era when it comes to fashion. It’s known for being comfy, practical, and big on loungewear and basics. If you want an affordable hoodie or a no-frills knit for the winter, it’ll do the job. But if you’re after something trendy or TikTok worthy, Nutmeg hasn’t quite entered the group chat.
That said, it’s making slow progress. The prices are low, and some pieces are of good quality for the cost, it’s just not quite fashion forward yet. It’s giving practical, throw on and go energy – and that’s exactly what Nutmeg delivers.
Best for: Basic comfort and kidswear.
4. Tu at Sainsbury’s
@jesslouisez come with me to sainsbury’s TU – Tu giving spring summer! @TuClothing
#foryoupage #fyp #comeshoppingwithme #springsummerfashion #tuclothing
♬ summer on the inside – warner case & Jean Tonique & Max Kaluza
Tu is like the friend who’s always effortlessly put together, never flashy, but always on point. The range is consistently solid, you’ll find floaty blouses, stylish trousers, and quality pyjamas that could pass for double the price elsewhere.
Tu’s real strength is its classic, timeless vibe. It might not serve runway looks, but it delivers outfits that make sense for everyday life. The quality tends to be good, and the sizing is fairly inclusive too. The downside? It’s less adventurous, and depending on your local Sainsbury’s, the in store selection can be hit or miss.
Best for: Polished basics and workwear.
3. Marks & Spencer
@rutlandgirlfashionstyle M&S try on… (I’m size 8 5ft for reference) Links where I can in my bio @Marks & Spencer #tryon #newness #highstreetfashion #marksandspencer
Okay, M&S isn’t technically a supermarket fashion label, it’s a whole high street brand. But since so many people shop there for food and fashion, we’re counting it. And let’s just say, M&S has had its fashion glow up.
From must-have cosy cardigans to statement tops making waves on social media, Marks & Spencer has gone from mumsy to modern. Prices are a bit higher than your average supermarket line, but the quality reflects that. It’s classic without being boring and occasionally throws out a showstopper that sells out instantly.
Best for: Quality staples with a size of unexpected style.
2. George at Asda
@tamminak Get yourselves to @Asda @George At Asda girls
#ComproDoPequeno #outfitinspo #summeroutfit #curvyfashion #curves #outfit #fyp
George is quietly killing the game. It’s affordable, stylish, and actually fun. Whether you’re after bold prints or easy basics, George delivers – and the size range (six to twenty four) is a big win.
The brand leans hard into current trends and its social media presence has grown thanks to influencers showing off their supermarket hauls. Some pieces are more trend driven than timeless, but that’s part of the appeal for anyone after a seasonal refresh.
Best for: Trendy everyday wear and size inclusivity.
1. F&F at Tesco
@iamemilyjames what do we think?! i’m really surprised at how gorgeous everything was, i love the neutral linen trousers so much! #fandf #fandfclothing #tescoclothing #tryonhaul
And the winner is…Tesco. Yep, F&F is officially that girl. Think clean lines, breathable fabrics, and flattering fits. And now that F&F is finally online (after years of only being in store), it’s gone from underrated to unstoppable.
The label mixes affordable prices with trendy pieces that will last. From loungewear to formal dresses, Tesco delivers fashion finds you’d never expect to spot between the bread and milk. F&F also gets points for size inclusivity and a growing presence on socials. Add in the fact that you can grab a killer outfit while doing your weekly shop and suddenly fashion never looked so convenient.
Best for: On trend, online, and totally wearable fashion.
Supermarket fashion has officially entered its main character era. Whether you’re after affordable dupes, capsule wardrobe classics, or just a cute top that doesn’t break the bank, great style really can be found next to your weekly shop.
So next time someone asks where your outfit is from, don’t be afraid to say “Tesco, actually”.
Featured image via TikTok @tamminak @rutlandgirlfashionstyle @rubyframpton
