Ever since its signature brightly-coloured bars hit UK supermarket shelves back in 2019, Tony’s Chocolonely has been a cult favourite brand for Brits.
Fans love its ethically-produced, tasty chocolate and array of unique flavours — but over the years, some have called on the firm to increase its size range.
And now, their prayers have been answered, with a brand new launch which bridges the gap between its previous products.
Alongside its original 180g chunky slabs, Tony’s later introduced 50g(ish) bars and bitesize chocolate coins for those who prefer smaller servings.
However, that still didn’t hit the sweet spot for everyone, with Facebook commenter Lori Beth calling the larger bar ‘too big’ and Mumsnet user Dolleey noting it’s ‘far too easy to eat’ the whole thing.
On the brand’s Instagram, @wilmasale added: ‘A medium size bar would be a nice addition… Small is too small, always want more. Large is too large and I do not have the discipline to eat 1/2 and save the rest.’
This new 90g option aims to provide that ‘just right’ portion they’ve been searching for — the Goldilocks amount for Tony’s Chocolonely customers or, if you will, Tonylocks.
Exclusively at Sainsbury’s from July 27, the bars are priced at £2.25, with four flavours available: classic milk chocolate, milk caramel sea salt, dark milk pretzel toffee, and vegan dark almond sea salt.
Despite the fact they’re not even officially out yet, they’re already proving a hit, with a @treatsinstore Instagram post on the launch garnering a number of positive comments.
‘Love this,’ wrote @pauham11. ‘Often I don’t want a whole bar, and it means buying a bar feels a little more affordable, especially if like me you want to try new flavours a try when they get released.’
Earlier this year, the confectioner was forced to clarify the pronunciation of its name, as many of us have apparently ‘been saying [it] wrong all this time.’
‘Our full name is Tony’s Chocolonely, not Tony’s Chocoloney,’ read a statement on its website.
Brand founder Teun van de Keuken felt Tony was an easier-to-pronounce name than his own, while the ‘lonely’ element was a nod to his ‘lonely fight against exploitation in the cocoa industry.’
After selling 13,347,031 kilos of chocolate last year, Teun’s mission to change the industry probably feels a little less lonely these days — but if you’re wondering why online shopping searches keep turning up nada, remembering his sad story will at least help you get the correct spelling.
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