Trader Joe’s has built its reputation on stocking some of the best and most unexpected international favorites, but this limited-time freezer-aisle find is winning over fans left and right. These mini custard-filled pastries, better known as taiyaki, are shaped like the classic Japanese street food snack. At just $4.99, they’re bite-sized but big on flavor, which explains why shoppers load up a few boxes at a time.
If you’re not familiar, taiyaki is a popular Japanese dessert shaped like a fish and traditionally sold hot off the griddle by street vendors. The original version is filled with sweet red bean paste, but custard has long been a classic alternative. Trader Joe’s version sticks with the custard filling, giving each piece a rich, creamy center that’s hard to resist. Fans have been waiting for these to return to shelves since earlier runs featured red bean. Now, they’re back, and they’re quickly becoming a freezer favorite.
Japanese Mini Taiyaki, $4.99 at Trader Joe’s
These mini pastries are inspired by taiyaki, a festival snack you’ll spot all over Japan. Sometimes they come with fillings like matcha, chocolate, and sweet potato, but Trader Joe’s version sticks with the classic custard filling. Each mini bite has a crisp, golden shell with a creamy center, making them a small but indulgent treat. For just $5, you get eight pieces that are easy to share, or keep to yourself when a late-night craving hits.
A serving of three comes in at about 250 calories, with 4 grams of protein, 39 grams of carbs, including 12 grams of sugar. They’re made with a blend of wheat flour and rice starch and filled with custard-flavored paste. You can heat them in the oven, air fryer, or microwave, depending on your mood. However you prepare them, they’re a fun treat that works as a sweet ending to sushi night or just as a solo snack when you want something different.
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The Freezer Find Shoppers Swear By
Trader Joe’s shoppers overwhelmingly agree that these little desserts are a hit. “Crunchy and creamy and just the right sweet,” one fan wrote. Many recommend the air fryer for the best texture, noting that it crisps the shell better than the microwave. Another shopper added, “I’m Japanese and the taste is exactly like the real one. Maybe not for everyone, but I love them.” That makes sense considering the product is distributed from Japan.
Fans also get creative with toppings, including powdered sugar, strawberry jam, and even a scoop of ice cream for a more indulgent dessert. Some keep it simple with a morning cup of coffee. However you dress them up, these mini taiyaki can satisfy your sweet tooth. Just keep in mind they’re a limited-time item, so if you want to try them, don’t wait too long. Once they’re gone, you may be waiting months before they return.
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