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Amazon Prime Day is the sale to top all sales. But this year Amazon is upping the ante even more because the sale extravaganza will run for the longest duration to date!
Usually, Amazon Prime Day runs for 48 hours, but this year, Amazon will last for a whopping 96-hours, which is quite something.
As the sale will run for a longer duration, it means there will be even more deals and discounts to shop from leading brands in July.
The Prime Day sale will see products across all departments reduced, such as fashion, beauty, garden, home, and entertainment. We expect the usual culprits will be reduced in this year’s sale, including Dyson, CeraVe, Ninja, Shark, and Bose, plus many more recognised labels.
Amazon’s Prime Day sale is eligible for all to shop, however, Prime members will be able to shop even more discounts and receive free delivery too.
When is Amazon’s Prime Day sale?
The question on everyone’s lips is ‘When is Amazon Prime Day 2025?’ This year it will run from 8th to 11th July, which means plenty of time to snap up a bargain or two.
However, the deals will not last forever, and not least because stock is bound to sell out. But because Amazon will run time-limited discounts, such as Today’s Big Deals and New Deal Drop.
Today’s Big Deals are daily themes curated specifically for Prime members, while New Deal Drop are limited-time only deals that will launch at midnight every day throughout the 96-hour sale.
How to be an Amazon Prime member?
If you’re not a Prime member, it is super easy to sign up. New customers can select a 30-day free trial, which they can cancel at any time.
If you wish to continue the subscription, it will cost just £8.99 per month. However, those aged 18 to 22 years old will be able to secure a discounted Prime membership with all the same benefits. This will see the price drop to £4.49 a month or £47.49 annually.
We strongly recommend it, considering the deals on offer come Prime Day and throughout the year.
What to buy in Amazon’s Prime Day sale?
Amazon has remained tight-lipped about what will be included in the Prime Day sale, but we have lived (and worked) through plenty, so we have a good idea what you can expect.
Here are some of our predictions, and what to bookmark for the Prime Day sale.
Shop Our Top Picks
Shop Our Beauty Top Picks
Maybelline New York Lash Sensational Sky High Mascara
Looking for voluminous lashes and a longer flutter, this mascara delivers.Infused with bamboo extract for a weightless, nourishing and longer looking lash. The silicone brush tapers into smaller bristles at the top to get into tighter corners of the lash to coat every individual lash.
Shark FlexStyle 5-in-1 Air Styler & Hair Dryer
We swear by Shark’s FlexStyle, which is said to rival the Dyson Airwrap but for less. This tool uses powerful airflow technology to dry and style the hair, whether it is long or short in length. The five attachments include a diffuser, funnel tool for straight hair, two barrels, as well as a round bristle brush and paddle brush, which can be used to dry, straighten and curl your tresses.
CeraVe Blemish Control Face Cleanser
It’s got 20,000 reviews from shoppers – and for good reason. Formulated with salicylic acid and niacinamide, which works to unclog congested pores. While three essential ceramides work to hydrate the skin while also combatting blemishes and breakouts.
Shop Our Fashion Top Picks
Levi’s Women’s Ribcage Full Length Jeans
The Ribcage range is a favourite for those wanting a straight fit jean and high waistline. This particular style is ideal for those wanting a longer length jean, rather than the classic ankle grazer style. It pairs perfectly with loafers, ballet pumps, trainers, sandals, heels and boots. A staple you will certainly get your cost per wear out of.
WERFORU Women Fashion Leather Belt
People are saying this design looks very similar to the Khaite The Benny belt, which retails for £500. Team with jeans, shorts, tailored trousers, a skirt or dress, there’s always a reason for a belt.
Birkenstock Unisex Arizona BS Birko-Flor Birkibuc Sandals
A summer sale is the prime time to shop for a new pair of summer sandals, and of course we need Birkenstock’s iconic Arizona sandals. The cross foot strap is adjustable so you can secure your feet in place. Plus, they complement every outfit.
Shop Our Top Gadget Picks
De’Longhi Magnifica S, Automatic Bean to Cup Coffee Machine
With over 47,000 glowing reviews, it’s safe to say this bean to cup coffee machine is a hit with coffee consumers. It features 13 adjustable grind settings, a milk frother, as well as easy to use one-touch buttons to create an espresso or frothy coffee in an instant.
STANLEY Quencher H2.0 Flowstate Tumbler 1.2L
Stay hydrated in the summer with Stanley’s iconic Quencher 2.0, which can hold 1.2 litres of water inside. It keeps your drinks cooler for longer, which is no mean feat in a heatwave. You can remove the straw and take on the go with no spillages. Plus, it’s available in numerous colours.
Ninja Foodi Dual Zone Digital Air Fryer
It wouldn’t be an Amazon Prime Day sale without an Air Fryer deal. This two drawer design makes it easy to cook almost anything and time the ingredients to finish at the same time. This tool allows you to air fry, crisp, roast, bake, reheat, and dehydrate your ingredients in the non-stick baskets, which are dishwasher safe.
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