Fourteen famous faces from the world of music, entertainment and sport have been called upon to take part in the latest series of Celebrity SAS: Who Dares Wins.
The elite team of ex-Special Forces soldiers – Chief Instructor Billy Billingham and his team of Directing Staff (DS) – Foxy (Jason Fox), Rudy Reyes and Chris Oliver – have taken the celebrities to Wales, the home of the first phase of SAS Selection.
There, they have been stripped of their home comforts, families, agents and social media.
Together, the DS will push the celebrity recruits even further and teach them the key skills to survive.
There will be no room for mistakes as these celebrity recruits face the hardest course yet, in the most gruelling stages of SAS selection.
So, without further ado, let’s take a look at who will be made to suffer in Channel 4’s hit series.
Troy Deeney
Fellow former footballer Troy Deeney will also be taking part in the series.
The ex-Watford striker said: ‘I’m at a crossroads in my life, so I’m hoping the course can highlight the good and bad in me and hopefully we’ll see at the end, that the good outweighs the bad.
‘I’m sure the DS will get me irritated very quickly but they will also know how to nurture and to reshape and probably help me along the way.’
Conor Benn
Conor Benn is renown for his brutal punches in the ring, how will he fare in the SAS challenge?
The sportsman said: ‘Although boxing is hard, I feel like this is going to be a completely different challenge and I always want to challenge myself.
‘I just want to see and experience the toughness and the grittiness you need to pass this course.’
Rebecca Loos
Former glamour model and media personality Rebecca Loos sees SAS as a once in a lifetime opportunity.
She claimed: ‘I honestly don’t know whether I am mentally strong enough but one of the reasons I want to do this course is because I want to find out whether I’m able to stick it through mentally.
‘I think it’s going to be really, really tough. This is by far the toughest thing I’ve ever done. But I want to do this course because it’s a once in a lifetime opportunity to do an SAS training course. It’s going to be really interesting to see how far I can go and how strong I’m able to keep myself.’
Bimini
Drag Queen Bimini Bon-Boulash has been a staunch advocate for LGBTQ+ rights.
Talking about how this translates to SAS, she explained: ‘I want to do this just to prove to myself that I’m capable of anything I put my mind to. I want to prove to myself that I can do it. No glam, no red carpets, no magazine covers. This is literally just going to be me to my core and I am excited about it but I don’t think the course is ready for Bimini.
‘People in the UK love to debate gender like it’s a concept, not a lived experience. It gets reduced to headlines and toilet talk. I’m doing this to remind them that behind every opinion is a human being.
‘The course, the SAS and the Army have got a very masculine stereotype and I’ve got both elements of masculine and feminine and that’s my superpower. Vulnerable, raw, and stronger than ever.’
Adam Collard
Adam Collard is one of three Love Islanders taking part in Celebrity SAS.
Ahead of the series, he said: ‘Hopefully during the course, the DS will peel back a few layers because I’m stubborn as hell. And maybe I need to be broken down to then go and sort some stuff out.
‘I’m doing it for the little boy who hated himself and couldn’t do anything and was the last to get picked in everything. And from an emotional point of view, I’m hoping that this spits out a better person.
‘I love a challenge. And I really think this course is exactly what I want to really tap into my fitness, the mental strength, the resilience, and see if I’ve got the grit to finish and go all the way.’
Michaella McCollum
Michaella became famous for being a drug mule, but now as an author she has a further point to prove about herself.
Speaking ahead of the show, she said: ‘The level of resilience I learned from being in prison in Peru and knowing how important that mindset is, will definitely help get me through the course, so I’m going to need to use my mental strength to help me along the way.
‘In Peru, I was completely stripped back to the rawest version of myself…and I know in this course, it will have a similar effect. I will get to see the real me again and I want to challenge myself to see how capable I am. I don’t know if I’m physically fit enough to complete the course but I have good mental strength.’
Lucy Spraggan
Lucy Spraggan is used to rocking on stage, but how will she fare on the course?
‘I hope I have the mental grit to get to the end of the course,’ she said.
‘I have been through quite a lot in my life, and I’ve done a lot of work to navigate what that left behind, and I really hope that I can apply it to the course, and make it all the way to the end.
‘I’ve always wanted to do this course, and what I love about this course is the sheer pressure it puts on a human being, that you will just not get anywhere else in life. And I’ve had pressure, I’ve had so many forms of pressure, nothing like this, so I really just genuinely want to see how far my brain can go.’
However, she’s also detailed how X Factor creator Simon Cowell, who walked her down the aisle during her wedding last year, was left fuming while playing a role on the show.
Despite Simon not being a recruit, he appears in the show when he calls Lucy to try and help motivate her.
‘The DS [directing staff] hung up on him and he was like, “I’ve never been so angry”,’ she shared when speaking to The Sun.
In the interview Lucy also said the 65-year-old considered appearing on the show himself, but she was worried he’d ‘die’.
‘He thought it was a great idea, me doing the show. He knows I love being outdoors. We do a lot of shooting air rifles and stuff together, so he knows this is my thing, testing my mental resilience,’ she said.
Lady Leshurr
British rapper Lady Leshurr is another celebrity who is looking forward to how the course is going to change her.
Speaking to Channel 4, she told: ‘I think this course is not only going to make me become the best version of myself, but it’s going to make me the strongest I’ve ever been. It’s going to make me realise so much about myself that I’ve kept in.
‘It’s going to push, motivate and inspire me. It’s really going to make or break me. But regardless, it’s going to teach me a lesson about myself that I can definitely work on.’
Who has left?
Former S Club member Hannah Spearritt, 44, and dancer Louie Spence, 56, were the first two contestants to quit.
Viewers then saw Love Island stars Chloe and Tasha quit in the second episode.
Former footballer Akinfenwa then became the fifth recruit to leave, beforeTraitors winner Clark exited after admitting that he lied about ‘cutting corners’.
Airing across eight one-hour episodes, the seventh series of Celebrity SAS can be streamed or watched live every Sunday and Monday on Channel 4, starting on August 3.
A version of this article was first published on July 22, 2025.
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