Keir Starmer has announced that formula milk will be made cheaper, in a win for Metro and charity Feed’s award-winning Formula for Change campaign.
The cost of formula has shot up dramatically in recent years, with Metro hearing of parents watering down or stealing tubs off the shelves.
But the prime minister told the House of Commons during PMQs today that this will come to an end.
He said: ‘We will take action to give parents and carers the confidence to access infant formula at more affordable prices.’
Metro launched Formula for Change in 2023, with nearly 109,000 people signing a petition to allow families to use loyalty points, grocery voucher store gift cards as payment for infant formula.
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